Adelia Terms and Conditions

Data Protection Notice

This notice explains how we will process your personal information.

Data Protection Principles

Adelia complies with the principles of the Data Protection Act 1998 and the Electronic Communications (EC Directive) 2003. The eight principles relating to the processing of personal information are:

Fairly and lawfully processed
Processed for a limited time
Adequate, relevant & not excessive
Not kept longer than necessary
Processed in accordance with your rights
Not transferred to countries without adequate protection

Your privacy and security is of utmost importance to us. We will always follow these principles and ask you how you would like us (or our partners) to communicate with you.

The Information Commissioner regulates compliance with the Data Protection Act. See details at end of contact page.


Why we collect your data?

By collecting your data, it allows us to understand what your needs and wants are, provide personalised content and match the most relevant adverts and services for you. It also, allows us to provide many great, targeted reader offers and services that we know you may be interested to hear about.


Who is the Data Controller?

When you provide personal information to 'Anarchy on the UK roads', the data controller is Adelia.

If another company is the data controller, this will be made clear when you provide your personal information.

'Anarchy on the UK roads are part of the Adelia company.


How we use personal data

The data controller will use your information together with other information for administration (including providing any goods, services or information you have requested), marketing, credit scoring, customer services and profiling your purchasing preferences. We will disclose your information to our service providers and agents for these purposes.



When you visit one of our websites, we may send you a cookie. A cookie is a small file that can be placed on your computer's hard disk for record keeping purposes and we may use them to do a number of things:

Cookies help us to recognise you when you next visit one of our websites and note the advertisements displayed to you. This allows us to tailor the advertisements we provide to your preferences. We may use the services of third party ad servers for this purpose
Cookies may be used to compile anonymous statistics related to the take up or use of services, or to patterns of browsing. A third party collects such data on our behalf to measure web site performance.Information collected is aggregated for reporting purposes. No personally identifiable information is collected by this service. The use of this service assists us in measuring and improving the structure and ease of use of our web sites

You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. Click here for instructions on how to manage cookies. Please be aware that if you disable cookies, many services on our websites will not be available to you.


Credit checks

If you apply for credit then to help us to make credit decisions about you, to prevent fraud, to check your identity and to prevent money laundering, we may search the files of credit reference agencies who will record any credit searches on your file. We may also disclose details of how you conduct your account to such agencies. The information will be used by other credit grantors for making credit decisions about you and the people with whom you are financially associated for fraud prevention, money laundering prevention and occasionally for tracing debtors.


Third Parties

We would like to share your information with organisations who are our business partners. We or they may contact you by mail, telephone, SMS or e-mail to let you know about any goods, services or promotions, which may be of interest to you. When you give us your personal information, we will give you the opportunity to opt out of receiving such information by post or telephone from us but remember that this will preclude you from receiving any of our special offers or promotions in future. We will also give you the opportunity to opt in to receive such information by e-mail or SMS and will only send it to you if you do opt in or if you are an existing customer and the information relates to similar goods or services to those, which you have previously purchased from us.

You may also exercise your right to opt out of the use of your information for marketing purposes at any time by contacting us by the methods explained at the end of this notice.

Your personal information will be disclosed where we are obliged or permitted by law to do so. If you post or send offensive or objectionable content anywhere on or to any of our websites or otherwise engage in any disruptive behaviour on any of our websites, we can use whatever information that is available to us about you to stop such behaviour. This may involve informing relevant third parties such as your employer and law enforcement agencies about the content and your behaviour.



By returning or submitting a form with your personal information to us, you consent to:

a) our processing your sensitive personal data such as health data for the above purposes; and

b) our transferring your information to countries, which do not provide the same level of data protection as the UK if necessary for the above purposes. If we do make such a transfer, we will put a contract in place to ensure your information is protected.


Updating or deleting your personal information

When you register online with any of Adelia's brands, you can see, review and change your personal information by logging onto the site and going to “Your Profile”. Please ensure you update your personal information if it changes or is inaccurate. Should you request that your account is closed and your personal information removed, please be assured that this will done as soon as is reasonably possible. Personal information from closed accounts is retained in order to comply with legal obligations, prevent fraud, collect any fees owed, resolve disputes and troubleshoot problems etc, but always done within a legal framework.

When you request to be removed from further marketing offers, you will be added to a suppression list to ensure your request is complied with. All personal data is processed in line with the requirements of the Data Protection Act 1998 and the Electronic Communications Directive 2003.


Information Requests

You have a right to ask for a copy of your information (for which we charge a small fee) and to ask us to correct any inaccuracies in your personal information (which is free). To make sure we follow your instructions correctly and to improve our service to you through training of our staff, we may monitor or record telephone calls.

When you give us information about another person, you confirm that they have appointed you to act for them, to consent to the processing of their personal data, including sensitive personal data and to the transfer of their information abroad and to receive on their behalf any data protection notices.


Notification of changes

From time to time, we may make changes to the Privacy Policy. This may be in relation to changes in the law, best practice or changes in our services.


How to contact us


By email:
By telephone:
By mail:
Data Protection Enquiries,
Data Protection & Compliance Officer,
The Customer Liaison Department,,


General information about data protection may be found at:

Information Commissioner’s website:

Direct Marketing Association

Consumer advice from the DMA



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